{"id":12152,"date":"2024-01-10T15:09:26","date_gmt":"2024-01-10T15:09:26","guid":{"rendered":"https:\/\/karminacollection.com\/?p=12152"},"modified":"2024-01-24T17:36:59","modified_gmt":"2024-01-24T17:36:59","slug":"globalna-ali-lokalna-scena-oziroma-kje-predstaviti-vaso-modno-znamko","status":"publish","type":"post","link":"https:\/\/karminacollection.com\/sl\/globalna-ali-lokalna-scena-oziroma-kje-predstaviti-vaso-modno-znamko\/","title":{"rendered":"2.del: Globalna ali lokalna scena oziroma kje predstaviti va\u0161o modno znamko?"},"content":{"rendered":"

Kot modna oblikovalka sem se dolgo \u010dasa otepala misli na udele\u017ebo na sejmih. Predstavljala sem si vse stro\u0161ke – nakup opreme, potrebo po velikem avtu, nabavo obe\u0161alnikov in vse druge potrebne pripomo\u010dke. Da ne omenjam stro\u0161kov prevoza in nastanitve, ki se hitro naberejo. Toda potem me je kolegica, ki je tudi v modni industriji, prepri\u010dala, da preizkusim. “Zakaj pa ne?” sem pomislila in se odlo\u010dila, da bom temu dala prilo\u017enost. Prvi korak? Poklicala sem vse prijateljice, ki so prav tako oblikovalke, da bi izvedela, katere sejme obiskujejo v Sloveniji. Dodatne informacije sem na\u0161la tudi v Facebook skupinah in na spletu.<\/p>\n

Seveda, hitro sem spoznala, da ni vsak sejem primeren za obla\u010dila – posebej pomembno je\u00a0 da sejmi omogo\u010dajo pomerjanje, kar pomeni, da so zunanji sejmi in tisti v zimskem \u010dasu takoj odpadli.<\/p>\n

\"\"
Blickfang sejem na Dunaju potek v MAK muzeju moderne umetnosti.<\/figcaption><\/figure>\n

Ko sem zbrala vse potrebne informacije, sem se lotila skrbnega pregleda celotnega seznama sejmov. V tem procesu sem upo\u0161tevala, kaj se sklada z vrednotami in cenovnim razredom moje blagovne znamke. Hitro sem ugotovila, da sejem v okviru va\u0161ke veselice ali sejem na prostem (razen poleti) preprosto nista primerna za moje izdelke.<\/p>\n

Morala sem se vpra\u0161ati, kje se nahajajo moje stranke oziroma potencialne stranke. Razmisliti sem morala o njihovem \u017eivljenjskem slogu, kaj po\u010dnejo, ko niso v slu\u017ebi, koliko denarja so pripravljene zapraviti in kako pristopajo k nakupovanju. To ni bil le proces filtriranja sejmov glede na logisti\u010dne zahteve, temve\u010d tudi strate\u0161ko razmi\u0161ljanje o tem, na katerih dogodkih bi lahko na\u0161la stranke.<\/p>\n

S tem premislekom sem zo\u017eila seznam na tiste sejme, ki so se ujemali z mojo vizijo in cilji. Iskala sem dogodke, ki privabljajo ob\u010dinstvo, ki ceni unikatnost in kakovost \u2013 klju\u010dni zna\u010dilnosti mojih obla\u010dil. Prav tako sem iskala sejme z dobrim slovesom<\/strong> in organizacijsko podporo, ki bi mi omogo\u010dili, da se predstavim v najbolj\u0161i mo\u017eni lu\u010di.<\/p>\n

V Sloveniji se odvija ve\u010d sejmov, ki so zanimivi za blagovne znamke, ki izdelujejo obla\u010dila. Medtem ko specifi\u010dnih sejmov, ki so izklju\u010dno namenjeni obla\u010dilom, \u017eal ni.<\/p>\n

Najbolj znan tak sejem je Artish.<\/a><\/span><\/p>\n

V bo\u017ei\u010dnem \u010dasu poteka v Ljubljani tudi Art market<\/a><\/span> v po\u0161ti.<\/p>\n

V Trstu poteka Barbacan Produce.<\/a><\/p>\n

V Avstriji pa je teh sejmov precej: Blickfang,<\/a> Feschmarkt<\/a>, Edelstoff.<\/a><\/span><\/p>\n

Sigurno jih je \u0161e kar nekaj, za katere ne vem, ampak ti so nam najbli\u017eje in skoraj vse sem \u017ee obiskala.<\/p>\n

Ve\u010d o pripravi na sejem pa v naslednjem \u010dlanku.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kot modna oblikovalka sem se dolgo \u010dasa otepala misli na udele\u017ebo na sejmih. Predstavljala sem si vse stro\u0161ke – nakup opreme, potrebo po velikem avtu, nabavo obe\u0161alnikov in vse druge potrebne pripomo\u010dke. Da ne omenjam stro\u0161kov prevoza in nastanitve, ki se hitro naberejo. Toda potem me je kolegica, ki je […]<\/p>\n","protected":false},"author":1,"featured_media":12153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[269,73],"tags":[],"class_list":["post-12152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trajnost","category-v-ozadju"],"yoast_head":"\n2.del: Globalna ali lokalna scena oziroma kje predstaviti va\u0161o modno znamko? | Karmina<\/title>\n<meta name=\"description\" content=\"Globalna ali lokalna scena? Kje predstaviti va\u0161o modno znamko? 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